The Marketing Underdog — I Am Documenting What Happens When You Build Without the Conventional Tools
I want to know what happens when someone with a business degree, a marketing degree, and a very strong preference for not performing online tries to build an author brand the honest way.
I Submitted the Book for the Print Test. Then I Ate an Entire Bag of Chocolate Covered Pretzels.
In the next couple of weeks I will see the physical book for the first time. I was trying to stay calm.
Kim Kardashian Would Disapprove. We Are About to Find Out If She Is Right.
Kim Kardashian said something along the lines of: if you are not using social media to build your business, what are you even doing. She is not wrong. She built an empire and the data backs her up. And then there is me.
I Posted Casually on Instagram. Here Is What I Put There and Why.
The account has nine followers at the time of writing this, one of whom I am fairly sure is my husband being supportive.
The Brazilian Ambassador in Vancouver Received Our Book. Luciana Sent Me the Photo at 11:28pm.
I did not plan for that. I just kept writing. Apparently that was enough.
My Book Designer Came Up With an Idea So Good I Thought She Was Flirting With Me.
When she told me I had a very strong impulse to make a joke. I stayed professional. I am telling you the joke now.
Someone Asked Me Why I Do I Write. Here Is My Answer.
I paid close to ten thousand euros for my daughter’s birth because I did not understand how health insurance worked in Portugal. That is how this started.
I Had No Idea What a Sophrologist Was. Jack Sparrow Could Have Said It and I Would Have Believed Him.
Turns out Annette and I had been circling the same territory from different directions.
I probably should not be doing this.
But the interior of Parenting Unpacked is looking incredible and I cannot help myself.
Here is a random thought.
I find it funny every time I explain to a new author that Parenting Unpacked went through five versions before I found the one. Five versions, not five edits.
The Publishing Industry Prices Itself Out of Reach (And Why I Won't)
I buy books myself. I know what it feels like to look at a price and hesitate. Books are not like videos.
I Went to Coffee with an Expat Looking for a Mentor. Here Is What Happened.
I have been on a search for a mentor. The vira-lata move of assuming nobody would bother to teach me. The ten steps ahead brain that forgot to ask for directions. I went into that meeting with my antennae fully extended. Someone in here might be my knight in shining armour.
The Book That Was Not There When I Needed It
Every pregnancy book I read before my daughter was born told me what to pack in my hospital bag. None of them told me that not understanding how health insurance works in a foreign country would cost me close to ten thousand euros.
I Am Usually the Mentor. Turns Out That Was a Vira-Lata Move.
A friend here in Switzerland asked me the other day if I have someone bigger than me in the industry who can be my mentor. I said no. I am usually the mentor. What I did not say, because I was still figuring it out, is why.
I am starting a book about burnout.
I am starting a book about burnout. I want to be transparent about the conditions under which this decision was made.
Does Exhaustion Feel the Same Everywhere?
Research confirms that exhaustion is experienced and expressed differently depending on culture. Brazilian Portuguese has a phrase for it: tô morta de cansaço. Dead from tiredness. Not dead-ish. Dead.
The Lens Is Migration. The Book Is For Everyone.
The lens I use is migration. But migration is not only geographical.
This Idea is Either Brilliant or a Disaster.
I have been watching presentations. The ones that stayed with me were not the ones with the best slides. They were the ones where someone stood up, looked at the room, and just talked. So I made a decision.
This Has Nothing to Do With the Books. But It Made Me Laugh So Hard.
My dad moved from Uruguay to Brazil when he was a teenager. New country, new language, new everything. His mom pulled him aside before they left the house: blend in, don't draw attention to yourself, just blend in. The plan was solid. There was one small problem.
I Chose the Least Voted Cover. Here Is Why.
When I was putting Parenting Unpacked together I made two choices that other authors warned me were risky.