Kim Kardashian Would Disapprove. We Are About to Find Out If She Is Right.

Written By Jessica Gabrielzyk

Wait up.

Kim Kardashian said something along the lines of: if you are not using social media to build your business, what are you even doing?

She is not wrong. She built an empire and the data backs her up and every marketing course I ever took would nod along respectfully.

And then there is me.

Mom of one daughter and one dog, one message a month, nine Instagram followers at last count, one of whom I am still fairly sure is my husband. A business degree and a marketing degree and a very strong personal preference for not spending my life on social media.

Kim Kardashian Social Media Experiment Report

It is on, baby!

I am not reaching for the stars here. I studied the strategy. I know how this works. I am not a lunatic.

But somewhere in the middle of Kim Kardashian's empire and my nine followers there is a question I genuinely want to answer. How far can you go with a small Instagram account, a demarketing philosophy, and a group of people who actually care about what you are building?

I set a reminder on my phone. Six months from today. I am going to report back with everything I found.

No campaign, no ads, no strategy borrowed from someone who has a team of forty seven people managing her content. Just the account, the book, and whatever happens when you show up honestly without trying to game anything.

Kim — with the greatest respect — we are about to find out.

Jessica Gabrielzyk

Jessica Gabrielzyk

Jessica Gabrielzyk is a Brazilian writer living in Switzerland. She moved there with her husband and daughter, who was three months old at the time and had strong opinions about the whole thing even then.

She writes about change.

The visible kind and the kind that happens inside a person, while everything on the outside looks fine.

Her first book, Maternity Abroad, explored what it means to become a mother far from the system you trusted. It has reached readers in more than fifteen countries across five continents. Parenting Unpacked, her second book, follows the experience of parenting through major life disruption, whether that's an international move, a career loss, a new baby, or a life that simply stops responding the way it used to. My First American Coloring Book was created to help toddlers engage with daily life in the United States through play and familiar imagery.

She is a member of SIETAR, the Society for Intercultural Education, Training and Research, and the International Academy of Brazilian Literature.

She writes for the parent who is still inside it, getting through the day, and wondering somewhere underneath all of it who they are becoming.

When she is not writing, she is walking forty minutes uphill with a stroller, telling herself the exercise is the point.

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