I Posted Casually on Instagram. Here Is What I Put There and Why.

ou know I am not a big social media person. Kim Kardashian would disapprove. But I am.

The demarketing strategy is real. One message a month. That is not changing.

But I did something recently that I want to tell you about.

I created an Instagram account for Parenting Unpacked. It is at @parenting.unpacked.book. And I have been putting some things there that felt worth sharing. Behind the scenes content, some lines from the book, a few details about the design that I am genuinely proud of.

One of my favourite posts so far is about the coffee ring marks throughout the interior of the book. They were Raquel Serafim’s idea, my book designer. A cue on the page that says: put this down when you need to. Pick it back up when you are ready. The book knows you have a lot going on.

Look at us, a baby community of 9 😍

I love that detail so much I wanted to give it its own moment somewhere.

Writing here and writing there feels different. Here you get the full story with all the people in it. Over there it is the snapped version. Both feel right for what they are. The full picture lives here. The quick version between school pickup and dinner lives there.

The account is still small. Nine followers at the time of writing this, one of whom I am fairly sure is my husband being supportive. It is there, it is growing, and you are very welcome to follow along.

No pressure at all. The blog and the newsletter are still home and Instagram is just the window.

Parenting Unpacked launches June 24th on Amazon.

Jessica Gabrielzyk