I Posted Casually on Instagram. Here Is What I Put There and Why.

May 29

ou know I am not a big social media person. Kim Kardashian would disapprove. But I am.

The demarketing strategy is real. One message a month. That is not changing.

But I did something recently that I want to tell you about.

I created an Instagram account for Parenting Unpacked. It is at @parenting.unpacked.book. And I have been putting some things there that felt worth sharing. Behind the scenes content, some lines from the book, a few details about the design that I am genuinely proud of.

One of my favourite posts so far is about the coffee ring marks throughout the interior of the book. They were Raquel Serafim’s idea, my book designer. A cue on the page that says: put this down when you need to. Pick it back up when you are ready. The book knows you have a lot going on.

Screenshot of the oficial Instagram for Parenting Unpacked Book — Look at us, a baby community of 9 😍

I love that detail so much I wanted to give it its own moment somewhere.

Writing here and writing there feels different. Here you get the full story with all the people in it. Over there it is the snapped version. Both feel right for what they are. The full picture lives here. The quick version between school pickup and dinner lives there.

The account is still small. Nine followers at the time of writing this, one of whom I am fairly sure is my husband being supportive. It is there, it is growing, and you are very welcome to follow along.

No pressure at all. The blog and the newsletter are still home and Instagram is just the window.

Parenting Unpacked launches June 24th on Amazon.

Jessica Gabrielzyk

Jessica Gabrielzyk

Jessica Gabrielzyk is a Brazilian writer living in Switzerland. She moved there with her husband and daughter, who was three months old at the time and had strong opinions about the whole thing even then.

She writes about change.

The visible kind and the kind that happens inside a person, while everything on the outside looks fine.

Her first book, Maternity Abroad, explored what it means to become a mother far from the system you trusted. It has reached readers in more than fifteen countries across five continents. Parenting Unpacked, her second book, follows the experience of parenting through major life disruption, whether that's an international move, a career loss, a new baby, or a life that simply stops responding the way it used to. My First American Coloring Book was created to help toddlers engage with daily life in the United States through play and familiar imagery.

She is a member of SIETAR, the Society for Intercultural Education, Training and Research, and the International Academy of Brazilian Literature.

She writes for the parent who is still inside it, getting through the day, and wondering somewhere underneath all of it who they are becoming.

When she is not writing, she is walking forty minutes uphill with a stroller, telling herself the exercise is the point.

I Posted Casually on Instagram. Here Is What I Put There and Why.

Kim Kardashian Would Disapprove. We Are About to Find Out If She Is Right.

The Brazilian Ambassador in Vancouver Received Our Book. Luciana Sent Me the Photo at 11:28pm.