Field Notes & Essays
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Parenting Unpacked · Maternity Abroad · Marked · The Things Nobody Names · The Marketing Underdog Project
I Have Some Bad News. You Still Need to Sell It.
An author deleted me from every platform she could find me on because I asked her to explain her book club. Her response: it is a book club. I do not need to sell anything. She was wrong. Here is why.
The Marketing Underdog — Episode Three: I Don't Know How to Put This, But I'm Kind of a Big Deal.
The real numbers from month three of a public demarketing experiment.
The Marketing Underdog — Episode Two: My "Nearly Half a Million Dollars in Cash" Moment Is Here.
The demarketing experiment is still running and the surface area grows whether the numbers show it yet or not.
The Marketing Underdog — Episode One: The Starting Line
Everyone is making video series right now. I have approximately two hours per day to do everything and I am not a social media person. So naturally I decided to document a public marketing experiment. In written form.
The Marketing Underdog — I Am Documenting What Happens When You Build Without the Conventional Tools
I want to know what happens when someone with a business degree, a marketing degree, and a very strong preference for not performing online tries to build an author brand the honest way.
Kim Kardashian Would Disapprove. We Are About to Find Out If She Is Right.
Kim Kardashian said something along the lines of: if you are not using social media to build your business, what are you even doing. She is not wrong. She built an empire and the data backs her up. And then there is me.