I have so many questions, but let’s start with my CV.
I studied administration in high school, through a special professional program at Colégio Radial in Brazil. I was fourteen and working in fashion. Did that make me a marketer? Nope, but I looked fantastic.
Then I moved to Australia and studied English for three months, which mostly qualified me to ask where the bathroom was with increasing confidence. Did that make me a marketer? No, but a friend did once tell me my pronunciation of “sheet” had improved, so I will take the win.
After that I did a diploma in marketing at APM College in Brisbane. An actual diploma. With a graduation and all. Did that make me a marketer?
Then university. In Brazil there are full bachelor’s degrees specifically in marketing, the real deal. In Australia I studied business with a major in marketing, which is the same thing wearing a different hat. Did that make me a marketer?
Me, clearly proud of my Retail Marketing assignment.
Then I worked in the marketing department for a company called Independent Living Solutions. I have seen things. Did that make me a marketer?
Then I did a postgraduate program in digital marketing at Porto Business School in Portugal, because apparently at this point I thought, what this CV really needs is more marketing.
So let’s recap. High school admin program. Marketing diploma. A business and marketing degree. Seven years in a marketing department. Postgraduate marketing qualification. And currently, I do all of my own marketing, which is actually a demarketing strategy of not doing marketing, for three books, with… thirteen. Instagram. followers…
Oh, now I see! That might be the problem. 🥴
Logging out, your favourite author who is not a marketer at all, or possibly the worst one out there,
Jessica Gabrielzyk
