Parenting Unpacked has reached the United States. 🇺🇸
I am going to be transparent about the numbers because this is the Marketing Underdog and transparency is the whole point. IngramSpark runs on a delay. Their reports arrive when they feel like it, which is apparently not immediately and not on launch day and not when you are refreshing the dashboard every four minutes. I have learned this the hard way.
But here is what I can see right now.
Three copies. In the United States. On day one.
There was no campaign, no ad budget, no influencer holding a yellow book in front of a ring light. Just a blog, a demarketing strategy, fifteen Instagram followers, and apparently three people in America who found Parenting Unpacked and forced a printing press somewhere to turn on.
Houston, we do not have a problem at all.
Actually we have the opposite of a problem. We have the United Kingdom. We have Mexico. We have the United States. We have been live for less than forty eight hours and Parenting Unpacked has already crossed three borders without being asked to.
I will have the full picture when IngramSpark decides the moment is right. Until then I am sitting here slightly stunned, extremely grateful, and watching the dashboard like it owes me something.
It kind of does.
More soon.
Jessica Gabrielzyk
